HOW DOC FILM MISSREPRESENTATION MOTIVATED A Beauty Tech Start up focused on radical self-acceptance
With this blog and the Beautocracy movement, I hope to expand the conversation around beauty and fashion and the way they are marketed to women and how the media plays a part and we play ours, choosing to believe what we see, or not. I'd like to discuss how media impacts our perception of beauty. I see the way beauty and fashion products are marketed to women as a double-edged sword. One side is sharp and strong when we use beauty products to positively express ourselves or boost our self-confidence. On the other side, the blade is dulled from years of hammering from the media - portraying beauty as an impossible idealistic image of perfection. For example, digitally enhanced photos of super models that are used to advertise beauty products, hammers a belief system into our psyche of some distorted beauty standard. The messages are often emotionally manipulative, " Cover up, rewind the clock, seduce, lose weight - it's all shouting in a "mean-girls" kinda way, 'YOU'RE NOT GOOD ENOUGH THE WAY YOU ARE SO BUY OUR SH** SO YOU CAN KEEP UP.'"
Why can't we just show the beautiful products, fabric, design, and style in another light - the ads don't have to make you feel like crap to buy them to improve your life. Instead, it can be just the opposite, "because I love myself and others and recognize the essential nature of the appreciation of beauty for our souls."
Something happens to us when we walk into a beautifully decorated room or an architecturally stunning space, or when we simply put on our favorite dress. An appreciation of beauty, of design, of joy that sparks in us. Like Marie Kondo says in her book. :) [link to experience with that book].
Why can we not do things out of love versus out of emotional manipulation, control, or fear?
According to the documentary film Miss Representation, "The ideal image of beauty is more extreme and impossible than ever before. In the old days, the perfection was achieved through cosmetics and airbrushing, but now it's possible for that image to be absolutely perfect because of computers. [We] end up measuring ourselves against impossible standards," says Jean Kilbourne, Filmmaker - Killing Us Softly, Author and Senior Scholar Wellesley Centers for Women
More often than not, beauty products are advertised in a way to make us feel insecure or simply not beautiful enough so we’ll buy more products!
PRIMP's purpose is to promote radical self-acceptance and confidence in women. We love beauty and fashion! We just don’t like how they are marketed to women. So, we decided to set up a new way for women to discover and shop for all their primping needs without the hype. From a simple product search, you can access reviews, looks, and even blog posts or YouTube videos posted from our Power Primpers -who are real women who have used the products. For example, if you search for a product, such as L'Oreal True Match Lumi Healthy Luminous Makeup, you find a real person modeling the product. Our hashtag is #RealWomen #RealPretty because we believe it.
What are real women? Aren't models real women? Yes, but they are not real once they have been touched up, doctored by photoshop and what not. We are not knocking beautiful people, we are encouraging a collective expansion of our scope of what beauty is, why it's essential and how to unlearn the distorted aspects. We want to get down to the business of experiencing beauty in a different way - celebrating it, embracing it, and finding joy in buying, selling, sharing and discovering things we love.
Indeed, the truth of the matter is that "Beauty is a light in the heart" - Kahlil Gibran therefore, when beauty is in our heart, it becomes the lens through which we see all things.